Overview
The environment for DMO search traffic has significantly changed in the past 18 months. We’ve enjoyed noticable growth in traffic numbers after the pandemic crisis and the reports were showing signs of relief. However, overall sessions started to decline in year-over-year comparisons in the summer of 2022 but this can be considered as a true sign of a return to normalcy. Multiple market and economy factors make the growth numbers unpredictable, and new developments will set the trends in the months to come. Check out this detailed report from Simpleview to learn more about Google Analytics 4, some revised content guidelines as well as search traffic overview.
