Big data is already utilized to assess, track, and control the growth of the tourism industry, but its potential has not yet been completely realized. Big data and digitalization’s trends, prospects, and difficulties in the tourism industry are covered in this paper.
It demonstrates how big data is being used for COVID-19 recovery and explores how it interacts with statistical frameworks to more accurately gauge the effects of tourism on the economy, society, and environment. Case studies of public-private sector collaborations in Asia and the Pacific show how to use big data.
We believe data and market intelligence will enable destinations, businesses, and tourism professionals to better prepare in a quickly changing environment as global tourism attempts to restart and recover. In order to rebuild intelligently, collaboration is more crucial than ever.
